To innovate anything is to communicate big ideas to people facing tough challenges. In a world of digital content and constant connection, it’s easy to forget the power of the campfire ghost story to help storytellers make genuine connections with the most important audiences they have. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression.
Key takeaways for participants:
– Learn how to utilize market research and tools like Google AdWords and Google Trends to gain valuable insight into your most important audiences’ immediate context
– Learn how to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most
– Learn to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading
Includes breakfast & coffee. Space is limited to the first 30 registrations.