“As competition and buyer empowerment compounds, customer experience itself is proving to be the only truly durable competitive advantage.” – Gartner Research
Customer Experience Mapping is a key practice for businesses to be able to truly understand what customers care about and how they make them feel. The insights gained from this activity are critical to enable your organization to deliver exceptional in-person and digital experiences and succeed in the age of the customer.
Learn how these collaborative, creative activities can produce valuable Customer Experience Maps that will fuel your team’s insight and innovation.
How leading companies use customer experience as a critical competitive advantage
The building blocks of Customer Experience Mapping activities
How to introduce Customer Experience Mapping to your own organization
Highland Solutions is a customer experience firm with fierce commitment to keeping people at the center of our work. We use our skills in CX strategy, custom software development, and CRM implementation to help innovative leaders understand their customers and take smart risks. We love working with customer-centric and mission-driven organizations who want to adopt the principles of more disruptive businesses to take their impact to the next level.
Centric is a 501c3 nonprofit that connects, educates and celebrates Indiana’s innovators.
Centric’s mission is to increase recognition of the state of Indiana as a global center of innovation by equipping individuals and organizations with the critical thinking skills and cultural frameworks needed to drive innovation forward. Centric fosters a community of individuals who are passionate about helping each other, their companies and their communities succeed.