Let’s face it. Leaving the office to spend time with customers or commandeering a conference room to create screen mock-ups out of paper isn’t a normal way of working.
Even simple changes to routine don’t feel normal, but experimenting with even the smallest of changes is what Salesforce means by “work differently.” It is a mindset and an approach that is behaviorally divergent. And its very departure from the norm is what makes it hard to get going in most organizational contexts.
Salesforce’s WORKdifferently is born out of design thinking, the innovation process, lean startups, and other non-mainstream business practices. It involves you, your colleagues, and your projects collaborating in new ways with new tools. But which tool should you start with? What process should you follow?
This month’s Centric Innovation Workshop will focus on the first of Salesforce’s six WORKdifferently Principles, See and Experience. Learn how to develop empathy and understanding to identify the ideal state for unlocking actionable consumer insights. While you may have worked in your industry for many years or are quite familiar with a particular aspect of everyday life, spending time really looking at and understanding what happens in a given context leads to insight.
Lunch is provided and registration is limited to 40.
Jason Grochowski is a Strategic Innovation Executive, Design at Salesforce.
Centric is a 501c3 nonprofit that connects, educates and celebrates Indiana’s innovators.
Centric’s mission is to increase recognition of the state of Indiana as a global center of innovation by equipping individuals and organizations with the critical thinking skills and cultural frameworks needed to drive innovation forward. Centric fosters a community of individuals who are passionate about helping each other, their companies and their communities succeed.